• Food and Beverage

    Branding and Communications Guided Path

  • Who I Am

    Kristine Carey - Brand Guide

    Brand Strategy for Food & Beverage Companies

    Driving thought leadership and co-creating authentic brand positioning for fan engagement and brand awareness.

    Hi, I am Kristine and I help Foodpreneurs in the start-up and growth-stage who are struggling with inconsistent messaging and the execution of that messaging and would like to find a clear path to spark a change in their communication strategy.

     

    What separates my experience from other branding consultants is my approach to enable entrepreneurs with a smart communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
     

  • Brand Guide

    Mentor & Advisor

    University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

    Committee Member & Volunteer

    Metro Caring Food Access Sustainability and Innovation Committee.

     

    Naturally Boulder Executive Forums Facilitator

    Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

  • Success Stories

    Helping Brands Build Programs to Drive Awareness

    Cannabis Beverages

    • Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

    • Renewed brand narrative, logo, marketing materials, and website

    • Updated packaging using one-of-a-kind commissioned art

    • 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

    Manuka Honey

    • Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions
    • Directing a skin care launch to include product development, production, US and International regulatory and packaging

    • Constructed a strategic product plan related to food, wellness and personal care

    • Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

    Healthy Skoop

    Organic Powdered Nutrition Drink

    • Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets

    • Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers

    • With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger

     

     

     

    Naturally Effective Skin Care

    • Development of the innovative and category changing VISIA Complexion Analysis Program

    • Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”

    • Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.

    • Development of packaging

  • What They Are Saying

    Brand Experience

    Karim Marrouch

    Market Launch Strategist, The Greater Goods

    "Kristine is a strategic thinker, methodic, analytical and most importantly is passionate about her work. Her work is always above and beyond client expectations. She has a knack for providing clear insights that help clients make crucial decisions for their business."

    Ikumi Yoda

    Co-Founder Chef Kaz

    “I believe everyone has struggled to bring their dreams to life. I was having that kind of difficulty bringing my business Chef Yoda Foods to life before I started to work with Kristine. I had a whole bunch of ideas, images, and colors in my head but couldn't describe or draw what I really wanted. But once I started to work with Kristine, she asked the right questions from many different angles and took my ideas, images, words and colors from my head, and created a brilliant brand message with visuals.”

    Leonie Segall

    Founder and CEO Granny Lee's Kitchen Limited

    “I had the pleasure of working with Kristine while preparing Granny Lee's Extra Fluffy Pancake Mix for the marketplace. Before our first meeting, I was very nervous, as branding was like a foreign language to me. Kristine put me at ease immediately and made it easy for me to share my story and experiences with her so that she could help me shine through my brand. She translated my story, feelings, and beliefs into the perfect voice and personality that speaks of everything I love and hold dear.”

    Travis Tharp

    President, Keef Brands

    “Kristine was fantastic to work with as she helped us to codify our brand's beliefs. She juggled a difficult mandate as we executed a brand refresh that balanced attracting new mainstream consumers while staying true to our roots as one of the original cannabis edible companies. Her innate curiosity and previous CPG experience was crucial to the process and delivered an outcome that has been very well received by both consumers and our internal team."

    Rebecca Remley

    President, Wedderspoon

    “Wedderspoon has enjoyed a very successful relationship with Brand Guide. Kristine worked with our team to complete a full rebrand: from interviewing agencies to executing the rollout, to onboard our first PR agency and to lead the product development of our skin care line. We continue to partner with Kristine and in all projects, she has provided an important senior marketing level perspective of someone who has first-hand experience managing these projects and helping to bring the results to a higher level.”

  • How Can We Work Together?

    So many ways - here are just a couple ideas.

    Brand Positioning

    Brand positioning and market insights for authentic messaging.
     

    Product Launch

    Get ready for prime time. Logo and packaging development.

  • FREE 30-Minute Discovery Call

    I understand your biggest struggle with inconsistent brand messaging

    & the execution of that messaging.

    I can help you find a clear path to spark a change in your communication strategy.

  • The Brand Guide Path

    Simple Processes for Successful Outcomes

    5 Brand Positioning Fundamentals

    Vision, Values, Mission, Reasons to Believe, Brand Character

    Understanding the key components to great storytelling and connecting to your target consumer.

    • Create and share your company inspiration, commitment, and purpose
    • Define what you do, and your target audience 
    • Develop business proof points that build trust
    • Define your company personality

    Marketing Communications Playbook

    Focus on Key Initiatives to Move the Needle

    • Live your story
    • Accelerate the trend - encourage trial
    • Connect with digital content
    • Influence the influencers
    • Generate shelf presence
    • Steward and omni channel program
  • Contact Me

    Let's connect on a path of adventure.

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