Who I Am
Kristine Carey - Brand Guide
Brand Strategy for Food & Beverage Companies
Driving thought leadership and co-creating authentic brand positioning for fan engagement and brand awareness.
Hi, I am Kristine and I help Foodpreneurs in the start-up and growth-stage who are struggling with inconsistent messaging and the execution of that messaging and would like to find a clear path to spark a change in their communication strategy.
What separates my experience from other branding consultants is my approach to enable entrepreneurs with a smart communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
MyFoodPreneur, The Greater Goods, Honey Rock Landing, Culinary Lab, Food Business Consulting, The Vivid Team, Space Food Sticks, Keef Brands, Wedderspoon Manuka Honey, MyChelle Dermaceuticals, Healthy Skoop, SW Basics, Original Sprout, Frontier Natural Brands, Mountainsmith, Sierra Designs, and Ultimate Direction.
Mentor & Advisor
University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.
Helping Brands Build Programs to Drive Awareness
Certified Naturally Grown Farm
Challenge: Create a refreshed and consistent brand voice, new logo and develop added-value product packaging
"We came to Kristine with a grand vision but no products or experience. She wrangled our big ideas into marketable goods. Best of all, through this process, she grew our vision rather than forcing compromises. She jumped in to do the work that needed to be done and was respectful of startup costs, helping us make strategic decisions about spending." Leslie Barrett, Honey Rock Landing
Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity
Renewed brand narrative, logo, marketing materials, and website
Updated packaging using one-of-a-kind commissioned art
2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing
Directing a skin care launch to include product development, production, US and International regulatory and packaging
Constructed a strategic product plan related to food, wellness and personal care
Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.
Organic Powdered Nutrition Drink
Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets
Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers
With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger
Naturally Effective Skin Care
Development of the innovative and category changing VISIA Complexion Analysis Program
Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”
Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.
Development of packaging
What They Are Saying
Market Launch Strategist, The Greater Goods
"Kristine is a strategic thinker, methodic, analytical and most importantly is passionate about her work. Her work is always above and beyond client expectations. She has a knack for providing clear insights that help clients make crucial decisions for their business."
Co-Founder Chef Kaz
“I believe everyone has struggled to bring their dreams to life. I was having that kind of difficulty bringing my business Chef Yoda Foods to life before I started to work with Kristine. I had a whole bunch of ideas, images, and colors in my head but couldn't describe or draw what I really wanted. But once I started to work with Kristine, she asked the right questions from many different angles and took my ideas, images, words and colors from my head, and created a brilliant brand message with visuals.”
Founder and CEO Granny Lee's Kitchen Limited
“I had the pleasure of working with Kristine while preparing Granny Lee's Extra Fluffy Pancake Mix for the marketplace. Before our first meeting, I was very nervous, as branding was like a foreign language to me. Kristine put me at ease immediately and made it easy for me to share my story and experiences with her so that she could help me shine through my brand. She translated my story, feelings, and beliefs into the perfect voice and personality that speaks of everything I love and hold dear.”
President, Keef Brands
“Kristine was fantastic to work with as she helped us to codify our brand's beliefs. She juggled a difficult mandate as we executed a brand refresh that balanced attracting new mainstream consumers while staying true to our roots as one of the original cannabis edible companies. Her innate curiosity and previous CPG experience was crucial to the process and delivered an outcome that has been very well received by both consumers and our internal team."
“Wedderspoon has enjoyed a very successful relationship with Brand Guide. Kristine worked with our team to complete a full rebrand: from interviewing agencies to executing the rollout, to onboard our first PR agency and to lead the product development of our skin care line. We continue to partner with Kristine and in all projects, she has provided an important senior marketing level perspective of someone who has first-hand experience managing these projects and helping to bring the results to a higher level.”
How Can We Work Together?
So many ways - here are just a couple ideas.
Brand positioning and market insights for authentic messaging.
Get ready for prime time. Logo and packaging development.
The Brand Guide Path
Simple Processes for Successful Outcomes
5 Brand Positioning Fundamentals
Vision, Values, Mission, Reasons to Believe, Brand Character
Understanding the key components to great storytelling and connecting to your target consumer.
Marketing Communications Playbook
Focus on Key Initiatives to Move the Needle