Who I Am
Kristine Carey - Brand Guide
Brand Strategy for Food & Beverage Companies
Driving thought leadership and co-creating authentic brand positioning for fan engagement and brand awareness.
Hi, I am Kristine and I help Foodpreneurs in the start-up and growth-stage who are struggling with inconsistent messaging and the execution of that messaging and would like to find a clear path to spark a change in their communication strategy.
What separates my experience from other branding consultants is my approach to enable entrepreneurs with a smart communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
MyFoodPreneur, The Greater Goods, Herb'n Pantry, Honey Rock Landing, Culinary Lab, Food Business Consulting, The Vivid Team, Space Food Sticks, Keef Brands, Wedderspoon Manuka Honey, MyChelle Dermaceuticals, Healthy Skoop, SW Basics, Original Sprout, Frontier Natural Brands, Mountainsmith, Sierra Designs, and Ultimate Direction.
Mentor & Advisor
University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.
Committee Member & Volunteer
Metro Caring Food Access Sustainability and Innovation Committee.
Naturally Boulder Executive Forums Facilitator
Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.
Helping Brands Build Programs to Drive Awareness
Vitality in Harmony
Challenge: Launch a new Asian frozen entree - Pearl Crescent. Outline unique brand strategy to include innovative packaging.
Certified Naturally Grown Farm
Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity
Renewed brand narrative, logo, marketing materials, and website
Updated packaging using one-of-a-kind commissioned art
2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing
Directing a skin care launch to include product development, production, US and International regulatory and packaging
Constructed a strategic product plan related to food, wellness and personal care
Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.
Organic Powdered Nutrition Drink
Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in