• Food and Beverage

    Branding and Communications Guided Path

  • Who I Am

    Kristine Carey - Brand Guide

    Brand Strategy for Food & Beverage Companies

    Driving thought leadership and co-creating authentic brand positioning for fan engagement and brand awareness.

    Hi, I am Kristine and I help Foodpreneurs in the start-up and growth-stage who are struggling with inconsistent messaging and the execution of that messaging and would like to find a clear path to spark a change in their communication strategy.

     

    What separates my experience from other branding consultants is my approach to enable entrepreneurs with a smart communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
     

  • Brand Guide

    Mentor & Advisor

    University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

    Committee Member & Volunteer

    Metro Caring Food Access Sustainability and Innovation Committee.

     

    Naturally Boulder Executive Forums Facilitator

    Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

  • Success Stories

    Helping Brands Build Programs to Drive Awareness

    Vitality in Harmony

    Challenge: Launch a new Asian frozen entree - Pearl Crescent. Outline unique brand strategy to include innovative packaging.

    • Market Research & Competitive Analysis
    • Brand Name Development
    • Brand Positioning
    • Tagline Development
    • Messaging; Voice and Product
    • Logo & Iconography
    • Packaging Design and Development

    Certified Naturally Grown Farm

    • Challenge: Create a refreshed and consistent brand voice, new logo and develop added-value product packaging
    • "We came to Kristine with a grand vision but no products or experience. She wrangled our big ideas into marketable goods. Best of all, through this process, she grew our vision rather than forcing compromises. She jumped in to do the work that needed to be done and was respectful of startup costs, helping us make strategic decisions about spending." Leslie Barrett, Honey Rock Landing

    Cannabis Beverages

    • Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

    • Renewed brand narrative, logo, marketing materials, and website

    • Updated packaging using one-of-a-kind commissioned art

    • 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

    Manuka Honey

    • Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions

    • Directing a skin care launch to include product development, production, US and International regulatory and packaging

    • Constructed a strategic product plan related to food, wellness and personal care

    • Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

    Healthy Skoop

    Organic Powdered Nutrition Drink

    • Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in