Brand Challenge
Brand Coaching and Collaboration
4-Week Brand and Storytelling Challenge
Jumpstart your brand story and connect with your consumer beyond your products.
A group collaboration and coaching with Kristine Carey of Brand Guide.
Limited to five attendees (brands) for focused and individual attention and learning.
Challenge Promise
You will create brand positioning and messaging that
connects with your consumer beyond your products.
- Member collaboration and motivation
- Great support directly with Kristine and other attendees
- Super value with best practices, tips, insights to build your brand
- Develop messaging that converts and helps create authentic connections
Four Weeks - 1 Hour Sessions Each
- Define your Brand Vision and Values
- Outline your mission and target audience
- Personify your brands characteristics
- Share your final brand positioning direction
Three Workbooks Help You Align Your Key Deliverables
- Brand Guide_Recipe For A SuccessfulBrand_Workbook
- Overview of the value of branding
- Key questions to help you align your vision, values, mission, target audience, reasons to believe and brand characteristics
- Brand Guide_Workbook_Target Audience
- Outline key demographics and psychographics
- Define your customers key identifiers
- Brand-Archetype_Onesheets
- Archetype definitions, key characteristics, example brands and color and font samples
- Selection of archetype
I will share my roadmap
for brand success.
Challenge Details
- 4-weeks
- 1 hour session each
- Zoom link will be provided
- Limited to five attendees (brands) for focused and individual attention and learning
- Workbooks will be provided digitally
- Dates and Time
- May 25 and June 1, 8, 15, 2023
- Time: 4-5pm MT
“Kristine Carey with Brand Guide is a great resource for beginning and current business owners. She's been a great help to me, and has really taken the time to get to know me as a business owner to better assist with my business development! Kristine is a wealth of information, and I highly recommend her workshops or a private session for any business owner!”
Madeline Hagan, Founder Holistic Home & Health LLC and Twin Beaters LLC
Have Questions? Let's Chat.
"Kristine helped take my fledgling DIY brand and fine-tune it for the larger market place. Her insights helped clarify my brand’s message, unify its story and voice and made it easier for my team to confidently present to retailers. As a result we’ve not only landed on many store shelves but we’re moving our sauces off of store shelves too- and into shopping carts!"
Arik Markus, Founder Herb'n Pantry
Website Credit: MyFoodPreneur
Photography Credit: Four Course Media
Pump up the Flavor. Global Street Food Inspired Hot Sauce
Mission: Made for those who want to explore through food and inspired by the flavors of our favorite street food, Herb’n Pantry brings bright, punchy, aromatic flavors to hot sauce. Using the freshest ingredients and curated premium global imports, these chef-crafted sauces are designed to complement and enhance your dishes with the global flavors you can often only find tucked around street corners. Street food is for everyone, it gives people the opportunity to explore a new culture without a plane ticket across the world. That sense of community, adventure and curiosity is what Herb’n Pantry is all about and using the very best ingredients to bring those flavors home to you.
Honey Rock Landing
Challenge: Challenge: Create brand positioning that is creative and helps Herb’n Pantry find its zone of brilliance.
Strategy: Connect the brand with street food creativity, global flavors and adventure.
Development: Brand positioning, messaging, product content, website development, photography, recipe development.
“Before meeting Kristine, our company was struggling to create a brand identity. Our company has a huge social component tackling food insecurity in Canada, and it was difficult to find the right way to showcase and incorporate our social objective and products through the brand. Kristine listened to our needs carefully, and created the brand identity, positioning, and values from scratch! We are amazed by the creativity and quality of her work. Wouldn’t know what to do without her!”
David (Haoyang) Lu, CEO, VieChi Foods LTD.
Design Credit: Fizz Creative
Vision: Vitality in Harmony
VieChi brings people together to share in health, happiness and sustainable living. We believe that delicious, nutrient-rich meals can help us achieve wellness and fulfillment in life. We empower others to experience new cultures through cuisine; to inspire positive change and nurture conversations between people from all walks of life.Impact: Vie Chi portrays love (vie) and energy (chi) with their brand and connects with consumers in a deeper way. Brand visuals stand out on the retail shelf and consumers buy into more than a meal for themselves through connecting vitality in harmony with the company giveback program Cherry Table. Immediate launch into 17 retail locations.
Vie Chi
Challenge: Launch a new Asian frozen entree - Pearl Crescent. Outline unique brand strategy to include innovative packaging.
Strategy and Tactics:
- Market Research & Competitive Analysis
- New Brand Name Development
- Brand Positioning, Vision, Mission, RTB's
- Tagline Development
- Messaging; Voice and Product
- Logo & Iconography
- Packaging Design and Development
"We came to Kristine with a grand vision but no products or experience. She wrangled our big ideas into marketable goods. Best of all, through this process, she grew our vision rather than forcing compromises. She jumped in to do the work that needed to be done and was respectful of startup costs, helping us make strategic decisions about spending."
Leslie Barrett, Honey Rock Landing
Design Credit: Oblique Designs
Eden at the Edge of the Desert
Mission: It is our mission to harvest "Hallelujahs" from the tastes and experiences of our thriving and self-sustaining paradise. Sparking a love affair with the fruits of our land and delivering outstanding interactions through our orchard experiences, and adventures, flavorful fresh produce, and added-value products that have you asking for more.
Honey Rock Landing
Challenge: Create a refreshed and consistent brand voice, new logo and develop added-value product packaging.
Strategy:
- Brand Positioning Development - aligning brand vision and mission
- Research Plan - utilizing secondary and primary research tactics to understand the consumer, product innovation, and messaging opportunities
- Innovation Plan - determine the right mix for product introductions,formula development and packaging
- Marketing and Communications Plan - based on research and product development direction create a plan for messaging and creating awareness
