Brandamentals Academy™
Virtual Brand Mentor
This is the place to download FREE marketing and branding tips,
tricks, and insights to grow your business!
Download the Recipe for Successful Brand Workbook.
Brand Positioning That Tells A Story
Connect With Consumers Beyond Your Products
Creating a personality and lifestyle branding for your food & beverage company can be complicated. But with a few defining guardrails your company can stand out against the competition. I believe there are six simple topics that will help your company connect with consumers beyond your products.
Vision, Values, Mission, Target Audience, Reasons to Believe and Brand Personality
When building your business it is important to go beyond your products features and benefits and connect with your consumer through a bigger story. Maybe as a lifestyle brand that is part of your consumers everyday life as a friend who shares ideas, connections and inspiration. I have outlined a few key topics that can help you build your story.
Download the Recipe for Successful Brand Workbook. It’ll give you some ideas for where to focus your storytelling and connect with your audience.
Let’s brainstorm ideas together and create the brand of your dreams. Schedule for a complimentary discovery chat.
New Hope Network State of Natural & Organic - 2022 Expo East
Highlights
Below are a few highlights from the New Hope Network Key Note presentation at Expo East, September 2022 - State of Natural and Organic with Carlotta Mast, Nick McCoy and Kathryn Peters.
The Ultimate Cheat Sheet To Uncover Consumer Triggers & Identify Your Target Consumer.
Brand positioning creates clarity and guidance around what you do and who you serve.
It also defines to your target consumer why you are the best company for them and gives them reasons to believe in you and your products. Knowing your target audience is an important step to building the right messaging that connects with your customers and that connection builds engagement, conversion, loyalty, and ultimately advocacy. And that is something every brand owner is looking to achieve.
When you know your customers, your most loyal fans, then you can smartly craft specific messages that will connect with them right away. Your goal is to be focused on your Ideal Customer and then start to build look-alike customers to expand your reach.
I am sharing two exercises that you can do to identify your target audience. One is outlining the key identifiers to understand what is driving your consumers to purchase or not purchase. The second exercise is to conduct Validation Calls with your customers. These calls are In-depth, real-time conversations you have with your current and potential customers - consumers and retailers. You can uncover insights, fears, concerns, challenges, wants and needs of your target market.
You can download the workbook “The Ultimate Cheat Sheet To Uncover Consumer Triggers” that provides more details and offers you a space to brainstorm and outline your Ideal Customer. Enjoy.
Read the full article in the Brand Guide Journal.
How To Write A Creative Brief That Gives You The Best Results
Download the
Brand Guide
Creative Brief
Template
Starting the creative process for any branding or marketing project in your business can be a daunting task - if you let it. But if you have a roadmap and outline of what you need and your expectations you can manage the process with ease and have a little fun while you do it.
The job of a creative brief is to provide insights to help the creative team - graphic designer, copywriter, artist, web designer, or social media manager. You want to provide the right amount and the right data points for the team to provide you with “on-brand” creative and content that is consistent and authentic for your business. Don’t let your creative brief be a data dump of research and information that the team needs to sift through. Provide concise info that will help them gather the insights they need without getting too far into the weeds.
Download the Creative Brief Template to help you down the path to your best creative development.
Read the full list of recommendations and insights on the Brand Guide Journal.
A simple budgeting template to prioritize and allocate your spending.
Download the Brandamentals Academy
Marketing Budget Template
Setting your marketing budget can be challenging and you don’t want to play with your business money like it is Monopoly money. It is important to set up a budget with key objectives so that you can prioritize and measure your success. Where do you start?
Start with your marketing strategy - what is your plan of action to attain your company vision and mission
Set your marketing budget
Prioritize your marketing tactics
Be realistic with the tactics and resources you are allocating - people and dollars. What categories of marketing tactics are most important to connect with your target audience? I have included a downloadable excel spreadsheet that I have bucketed the different categories you should consider for your business. When determining your priorities look at this as an evolving process, not a one-time exercise. Your marketing strategy should be focused but it is also a test and learn model. You should always be learning and adapting to what is and is not working.
Read the full list of recommendations and insights on the Brand Guide Journal.
Understanding the journey your customers take from your brand being an unknown, to brand loyalty can be a winding road. The goal is to invest in each turn along the journey and invite your consumer to hop in for the ride. What is paramount for any brand is to build products and experiences that connect with your customer. It is these experiences and touchpoints that engage consumers and keep them coming back for more. Building lasting relationships that shape your brand and bring loyalty and advocacy to the forefront are critical in today’s market.
Path to Purchase
360° Journey
Download the Guide
Content Success starts with Triple E
Execute, Engage and Excite
Excite your fans and influencers to do the talking
Engage and be a part of the conversation
Execute with original and curated content
The goal is to bring together the right elements and grow this interaction through a network of information, opinions, and conversations
Authentic and personalized relationship bring trust and support
Engage and be a part of the conversation
This workbook is filled with starter questions to get you in tune with your fans, exercises to help you outline your strategy, objectives, and tactics, reminders for topics related to a 30/60/10 content strategy, and hashtag starter ideas.
A content management tool to organize your partnerships, themes, holidays, promotions, trend highlights, and weekly inspiration. An annual and monthly calendar to keep your consistent messaging organized.
What you will learn:
Watch the video and download the workbook and calendar template.
You have your packaging design consistent and “on brand” now you need to create packaging specific to each product. I’ve created a checklist that will help you think through all the details for your product label. Use this document as a starting point to be sure you have all the right information related to the FDA requirements and also to allow your Company “Reasons to Believe” statements and brand voice to be consistent and encourage purchases. I’ve include FDA Guideline links and be sure to add elements that are specific to your company and your products. Make this checklist your own.
Download the Checklist
FREE 30-Minute Discovery Call
I understand your biggest struggle with inconsistent brand messaging
& the execution of that messaging.
I can help you find a clear path to spark a change in your communication strategy.
Brand Ideas for Your Business
Authentic Content Guide
Execute, Engage, Excite
What you will learn:
Setting your strategy, objectives, and tactics
Goals for leveraging your content
The 30/60/10 content strategy rule
Why a content calendar is important
Where you should post all this great content
Why authentic and consistent content is your goal
Execute, Engage, Excite
This workbook is filled with starter questions to get you in tune with your fans, exercises to help you outline your strategy, objectives and tactics, reminders for topics related to a 30/60/10 content strategy, and hashtag starter ideas.
Execute, Engage, Excite
A content management tool to organize your partnerships, themes, holidays, promotions, trend highlights, and weekly inspiration. An annual and monthly calendar to keep your consistent messaging organized.
Brand Guide_Recipe For A Successful Brand_Workbook_2023
Kerry 2023 TASTE AND NUTRITION CHARTS
Archetype Workbook 2023
Recipe for success workbook
E-Book Excerpt
E-Book Excerpt NEW