Brandamentals Academy™
Virtual Brand Mentor
This is the place to download marketing and branding tips, tricks, and insights
to grow your business!
- A Creative Brief Roadmap
How To Write A Creative Brief That Gives You The Best Results
Download the
Brand Guide
Creative Brief
Template
Starting the creative process for any branding or marketing project in your business can be a daunting task - if you let it. But if you have a roadmap and outline of what you need and your expectations you can manage the process with ease and have a little fun while you do it.
The job of a creative brief is to provide insights to help the creative team - graphic designer, copywriter, artist, web designer, or social media manager. You want to provide the right amount and the right data points for the team to provide you with “on-brand” creative and content that is consistent and authentic for your business. Don’t let your creative brief be a data dump of research and information that the team needs to sift through. Provide concise info that will help them gather the insights they need without getting too far into the weeds.
Download the Creative Brief Template to help you down the path to your best creative development.
Read the full list of recommendations and insights on the Brand Guide Journal.
- Setting Your Marketing BudgetTo Get Results
A simple budgeting template to prioritize and allocate your spending.
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Marketing Budget Template
Setting your marketing budget can be challenging and you don’t want to play with your business money like it is Monopoly money. It is important to set up a budget with key objectives so that you can prioritize and measure your success. Where do you start?
Start with your marketing strategy - what is your plan of action to attain your company vision and mission
Set your marketing budget
Prioritize your marketing tactics
Be realistic with the tactics and resources you are allocating - people and dollars. What categories of marketing tactics are most important to connect with your target audience? I have included a downloadable excel spreadsheet that I have bucketed the different categories you should consider for your business. When determining your priorities look at this as an evolving process, not a one-time exercise. Your marketing strategy should be focused but it is also a test and learn model. You should always be learning and adapting to what is and is not working.
Read the full list of recommendations and insights on the Brand Guide Journal.
- Consumer Path to Purchase GuideA mini-guide for you to learn focused steps to engage and interactwith your customers in a meaningful way.
Understanding the journey your customers take from your brand being an unknown, to brand loyalty can be a winding road. The goal is to invest in each turn along the journey and invite your consumer to hop in for the ride. What is paramount for any brand is to build products and experiences that connect with your customer. It is these experiences and touchpoints that engage consumers and keep them coming back for more. Building lasting relationships that shape your brand and bring loyalty and advocacy to the forefront are critical in today’s market.
- Authentic Content Guide
Content Success starts with Triple E
Execute, Engage and Excite
Excite your fans and influencers to do the talking
Engage and be a part of the conversation
Execute with original and curated content
The goal is to bring together the right elements and grow this interaction through a network of information, opinions, and conversations
Authentic and personalized relationship bring trust and support
Engage and be a part of the conversation
- Content engagement is crucial as a connection to your fan
This workbook is filled with starter questions to get you in tune with your fans, exercises to help you outline your strategy, objectives, and tactics, reminders for topics related to a 30/60/10 content strategy, and hashtag starter ideas.
A content management tool to organize your partnerships, themes, holidays, promotions, trend highlights, and weekly inspiration. An annual and monthly calendar to keep your consistent messaging organized.
What you will learn:
- Content strategy, objectives, and tactics
- Goals for leveraging your content
- The 30/60/10 content strategy rule
- Why a content calendar is important
- Where to post all your great content
- Why authentic and consistent content is your goal
Watch the video and download the workbook and calendar template.
- Packaging Checklist for Food LabelsA checklist that will help you get the right "stuff" on your food label -while keeping your messaging consistent and “on brand”.
You have your packaging design consistent and “on brand” now you need to create packaging specific to each product. I’ve created a checklist that will help you think through all the details for your product label. Use this document as a starting point to be sure you have all the right information related to the FDA requirements and also to allow your Company “Reasons to Believe” statements and brand voice to be consistent and encourage purchases. I’ve include FDA Guideline links and be sure to add elements that are specific to your company and your products. Make this checklist your own.
Download the Checklist
