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Recipe for a Successful Brand Workshop
For Food And Beverage Brands
Food and beverage companies looking to win consumers and build brand recognition are invited to attend an in-person workshop hosted by marketing maven Kristine Carey, of Brand Guide and design expert Karyn Savory, of Sweet & Savory Designs. The Branding Workshop will help you identify your brand positioning with consistent and authentic messaging and visual design psychology.
The workshop is a three hour session where you will learn how to connect the vision of your business with smart messaging and key visual cues that will help your brand stand out, cut through the clutter, amplify your brand promise and establish brand recall.
Brand positioning creates clarity and guidance around what you do and for who you serve. It also defines to your target consumer why you are the best company for them and gives them reasons to believe in you and your products. Creating a consistent brand personality will help you connect with your customers and connection builds engagement, conversion, loyalty, and ultimately advocacy.
Workshop Highlights
- Understanding the key components to great storytelling and connecting to your target audience
- Vision: Create and share your company inspiration, commitment, and purpose with a strong roadmap
- Mission: Define what you do and how you attract your target audience
- Reasons to Believe: Understand and develop business proof points that build trust
- Brand Character: Discover a tone of voice and detail out the personality of your company
- Design Psychology : Embrace your brand personality through the use of color, typography, and aesthetics
- Bonus: Live review of an existing brand
Set up a complimentary consultation
What They Are Saying
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"I highly encouraged you to enroll in this workshop. You will get so much added value for your business. Kristine has a deep knowledge of the market, a wealth of expertise and most importantly a devotion to make you shine, she takes everything at heart, and will help your brand shine. She will truly be your partner in building a successful journey.
Most importantly she has the principal and values that what matters most."
Karim Marrouch, Market Launch Strategist, The Greater Goods
"This workshop is the real deal! Your company will benenfit!"
Steve Wangler, VP Sales, The Good Crisp Company
Kristine will share her roadmap for brand positioning with consistent and authentic messaging. Learn how brand positioning creates strategic clarity around what you do and who you serve.
Karyn will share the importance of design psychology. Learn how to express your business' personality through the use of color, typography, photography and symbolism.
