Brand Guide Approach
Hi I'm Kristine and together with a collective of trusted partners I guide FoodPreneurs – CPG companies – in the startup and growth-stage who struggle with inconsistent brand messaging
and would like to find a clear path to spark a change in their communication strategy. I believe
that a clear brand narrative is a prerequisite to a scalable business.
My approach is simple to help you build a smart strategy and communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
Brand Guide can help you launch your brand with consistent and authentic messaging capitalizing on your vision with a captivating story.
Schedule a complimentary discovery call.
Brand Jump-Start
Brand Positioning and Proof of Concept
Key Deliverables
Market Insights
Brand Fundamentals & Positioning
Creative Deliverables:
- Vision Boards
- Mock Packaging
- Brand Positioning Presentation Slides
This program is developed for companies in the start-up and growth-stage and allows us to get to answers, alignment and proof of concept very quickly.
We will come out of the Jump Start with a very clear idea of your brand voice and positioning.
Key to a Jump Start is a quick-turn team effort.
Brand Solution
Brand Development and Product Launch
Key Deliverables
Market Insights
Brand Fundamentals & Positioning
Creative Deliverables:
- Logo Development
- Style Guide
- Brand Messaging and Product Content
- Packaging Development
- Website Design & Development
This program is developed for companies who are ready to launch in retail.
Based on market insights we will develop key creative and messaging deliverables to put your products on shelf.
Partners
Brand Guide works with amazing partners, everything from graphic designers, website masters and photographers. We are ready to work together to help you build your business. With decades of experience we will hone in on what you need for continued success.
Our job is to provide you with a strategic plan and a clear brand narrative to help you launch or scalable your business. We have deep connections in the CPG category and we will keep you headed in the right direction.
Website & Ecommerce
MyFoodPreneur develops websites and manages digital marketing initiatives with extensive experience working with a variety of ecommerce platforms, managing email campaigns, social media accounts, content writing, and directing google ad campaigns.
Graphic Design
Sweet & Savory Designs goal is to navigate the branding process with confidence & clarity with the same level of heart, soul, and passion as your product or service. Through the use of design psychology your brand identity and personality will shine through the use of color, typography, and design.
Photography
Four Course Media offers high-quality, custom assets to highlight your products from photography, stop motion and 60-second videos. They also develop recipes that highlight your product, are easy to replicate in a home kitchen, and fit the dietary needs/lifestyles of your target audience!
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