The duo of Brand Guide and The Greater Goods are helping startup companies to win consumers and build brand recognition in the better-for-you food category. The Greater Goods food business consulting team has developed the Go To Market Program which is a two-phased approach to launching a startup food business into the market. Phase one is brand positioning, creative development, and buyer validation. Phase two is the go-to-market strategy and launch plan.

Brand Guide is partnering with The Greater Goods to provide branding expertise and working directly with the startup founders to align the companies with consistent and authentic messaging. The goal is to combine the entrepreneur’s passion for starting the business, product innovation, and relevant trends and consumer needs in the category.

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