Brand Development Resources
Competitive Analysis is Key to Highlighting Your Brands White Space
Conducting a competitive analysis is a high priority for your business plan. Understanding the competitive set and researching the category provides strategic data points. Understand how your competitors message, what they are selling, promotions, relationships, and brand identity. By evaluating the competition you can create advantages and unique selling propositions that play up your strengths. Competitive research allows you to find the white space and problems to solve for your target audience. Look closely to what is happening with competitors, in your category and adjacent like-minded brands so you can see the path that is ahead of you.
Why Is This Deep Dive Important?
What is Included:
Electronic Download: $10
A strong brand is built on storytelling, trust, authenticity and connecting with your audience.
Archetypes represent fundamental human personalities, behaviors and motivations and are
collectively-inherited unconscious ideas, patterns of thought or images, that are universally
present in our minds.
A personality tied to your brand creates meaning and tells your audience how it relates to
their lifestyle. Just like a human interaction we are able to manage the meaning of a brand
through a common structure of stereotyping.
What is Included:
Electronic Download: $20