Below is the course outline for the six-week workshop. There are a lot of great elements that help you work through all the details of building your messaging. Here are some highlights.

Week # 1 kicks off the program with a SWOT analysis - to align with where your company is and where you want to go.

Week #3 is one of the most in-depth where we dive deep into your target audience and conduct a competitive analysis - definitely good to know what is going on in the category and who you are targeting.

Week #6 I have included a six-step marketing playbook to get you started with planning and executing.

You are going to love this workshop and it WILL help you align your business with consistent and authentic messaging.

"Branding was the number one thing holding me back. I was spinning my wheels for months. Kristine's organized framework allowed me to gain clarity and finally figure out my messaging. I am now able to show up as a brand with a tone, voice, personality, and consistent messaging that resonates with my target audience. The Peak State vision and values shine through in everything we do now.”

“I took this workshop because I know and respect Kristine and her work, and it was a subject I wanted to know more about. As far as applying it to my own business, I really doubted that there was anything more to learn after running it for 30 years. Well, to my surprise, there were incredible insights to be gained. Kristine is amazingly gifted in bringing a structured and creative approach to learning the steps in clarifying and building a brand. I highly recommend this class for any business owner and anyone working in a marketing capacity.”

“What Kristine has created with Brandamentals Academy™ is exactly what every emerging brand needs. Her practical no-nonsense approach to sophisticated and smart brand strategy is often out of reach financially for most companies because branding agencies often charge 5 to 10 times as much for the same advice. Kristine has created a step by step process to ensure that your brand will look and feel professional and ready for prime time. I can’t say enough about the DIY aspects of this approach with the added bonus of personal check-ins with a true marketing professional. So before you hire that branding agency, consider signing up with Brandamentals Academy™ today – you won’t regret it.”.

“I had the pleasure of working with Brand Guide while preparing Joe's Amazing for the marketplace. The resources and expertise provided were invaluable and the exercises we completed were extremely helpful in crafting a meaningful vision for the company and messaging that would resonate with the right consumer. We now have a clear direction for our brand and a framework for execution. I highly recommend Brandamentals Academy, both for big-picture brand development and for building tailored brand strategies that are deployable and effective with today's consumer.”

“In today’s hyper-competitive marketplace, it is more challenging than ever to launch and sustain a successful brand. That’s precisely why effective brand building is critical. Brandamentals Academy can guide you through the process, step by measured step. To all energetic, passionate entrepreneurs, leaders and managers needing a reliable roadmap to brand growth, I highly recommend Brandamentals Academy!”