Brandamentals Academy™
eLearning brand development and communications curriculum for
startup and emerging food and beverage companies
that are purpose-driven with better-for-you products and services.
This course is for you if:
6-Week Online Workshop
The six-week workshop is a weekly live video with explanations, examples, and exercises.
Workbook Exercises
Each week has a correlating workbook with exercises and questions for you to work through.
1:1 Mentoring
VIP option includes individual mentor calls. Advice and insights for your brand! You can ask questions on course topics and specific questions for your company.
Kristine Carey
Founder, Brand Guide & Brandamentals Academy
Below is the course outline for the six-week workshop. There are a lot of great elements that help you work through all the details of building your messaging. Here are some highlights.
Week # 1 kicks off the program with a SWOT analysis - to align with where your company is and where you want to go.
Week #3 is one of the most in-depth where we dive deep into your target audience and conduct a competitive analysis - definitely good to know what is going on in the category and who you are targeting.
Week #6 I have included a six-step marketing playbook to get you started with planning and executing.
You are going to love this workshop and it WILL help you align your business with consistent and authentic messaging.
What They Are Saying
Brandamentals Academy™
Danny Walsh
Founder, Peak State Coffee
"Branding was the number one thing holding me back. I was spinning my wheels for months. Kristine's organized framework allowed me to gain clarity and finally figure out my messaging. I am now able to show up as a brand with a tone, voice, personality, and consistent messaging that resonates with my target audience. The Peak State vision and values shine through in everything we do now.”
Module 1
Why Branding is Important for Your Business
& Conducting a SWOT Analysis
Module 2
Company Vision
Module 3
Company Mission
Module 4
Reasons to Believe
Module 5
Brand Character
Module 6
Implementation
What They Are Saying
Brandamentals Academy™
Joy Scott
Joy Scott, President & CEO Scott Public Relations
“I took this workshop because I know and respect Kristine and her work, and it was a subject I wanted to know more about. As far as applying it to my own business, I really doubted that there was anything more to learn after running it for 30 years. Well, to my surprise, there were incredible insights to be gained. Kristine is amazingly gifted in bringing a structured and creative approach to learning the steps in clarifying and building a brand. I highly recommend this class for any business owner and anyone working in a marketing capacity.”
What They Are Saying
Brandamentals Academy™
Bill Capsalis
Executive Director, Naturally Boulder and 25-year natural products industry veteran
“What Kristine has created with Brandamentals Academy™ is exactly what every emerging brand needs. Her practical no-nonsense approach to sophisticated and smart brand strategy is often out of reach financially for most companies because branding agencies often charge 5 to 10 times as much for the same advice. Kristine has created a step by step process to ensure that your brand will look and feel professional and ready for prime time. I can’t say enough about the DIY aspects of this approach with the added bonus of personal check-ins with a true marketing professional. So before you hire that branding agency, consider signing up with Brandamentals Academy™ today – you won’t regret it.”.
Register Now.
VIP 1:1 Mentorship
$2,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises.
VIP Includes:
3-30 minute 1:1 Mentor calls during the six weeks
Limited to 10 VIP member
Independent Study
$1,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises.
My Promise to You
In this workshop, you will create brand messaging that is powerful and noteworthy improving your business recognition and awareness. I’ll be sharing my proven roadmap to brand building that will help you grow and activate your target audience.
Brandamentals Academy™
A comprehensive eLearning marketing communications curriculum for startup and emerging brands that are purpose-driven with better-for-you products and services.
How to position your brand for success with consistent and authentic messaging.
An in-depth six-week workshop and roadmap that will help you finetune your company vision and mission, develop your unique selling point with brand benefits, outline your brand character and prepare implementation steps making your brand memorable, and building sales.
By the end of this program you will:
What They Are Saying
Brandamentals Academy™
Joe Houlihan
CEO and Founder Joe's Amazing
“I had the pleasure of working with Brand Guide while preparing Joe's Amazing for the marketplace. The resources and expertise provided were invaluable and the exercises we completed were extremely helpful in crafting a meaningful vision for the company and messaging that would resonate with the right consumer. We now have a clear direction for our brand and a framework for execution. I highly recommend Brandamentals Academy, both for big-picture brand development and for building tailored brand strategies that are deployable and effective with today's consumer.”
Commit to creating your brand message from the top with a vision that inspires and messaging that is
on-brand, consistent, and authentic.
How to position your brand for success with consistent and authentic messaging
is an in-depth six-week workshop and roadmap for success.
Register Now and Start Today.
VIP 1:1 Mentorship
$2,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises
Also Includes:
3-30 minute 1:1 Mentor calls during the six weeks
Limited to 10 VIP member
Independent Study
$1,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises
What They Are Saying
Brandamentals Academy™
Joan Boykin
Founder Joan Boykin Consulting: Senior Consultant to Conscious Businesses
“In today’s hyper-competitive marketplace, it is more challenging than ever to launch and sustain a successful brand. That’s precisely why effective brand building is critical. Brandamentals Academy can guide you through the process, step by measured step. To all energetic, passionate entrepreneurs, leaders and managers needing a reliable roadmap to brand growth, I highly recommend Brandamentals Academy!”
Brandamentals Academy™
Join the Wait List
Workshop Starts May 17th, 2021
How to Position Your Brand For Success With Consistent and Authentic Messaging
Free 30-Minute Goal Setting Call
I understand your biggest struggle with inconsistent brand messaging & the execution of that messaging.
I can help you find a clear path to spark a change in your communication strategy.
Register Now and Start Today.
VIP 1:1 Mentorship
$2,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises
Also Includes:
3-30 minute 1:1 Mentor calls during the six weeks
Limited to 10 VIP member
Independent Study
$1,500
Live video instruction, examples, tutorials
PDF workbooks, and exercises
Still Have Questions?
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Brand Ideas for Your Business
Brandamentals Academy™
Stay Connected with Launch Updates
New Session Launches January 2021
How to Position Your Brand For Success With Consistent and Authentic Messaging