Recipe For A Successful Brand

Defining Consistent and Authentic Branding and Storytelling

Brand positioning creates clarity and guidance around what you do and for who you serve. It also defines to your target consumer why you are the best company for them and gives them reasons to believe in you and your products. Creating a consistent brand personality will help you connect with your customers and connection builds engagement, conversion, loyalty, and ultimately advocacy.

Defining Consistent and Authentic Branding and Storytelling
What is a Brand & The Branding Framework

Vision: Create your company inspiration, commitment, and purpose

Values: Aligning with four to five core values and principles that will shape company culture

Mission: Define what you do and for who

Reasons to Believe: Understand and develop business proof points that build trust
 

Download the Recipe for a Successful Brand Worksheets

4-Week Brand and Storytelling Challenge

Jumpstart your brand story and connect with your consumer beyond your products.

A group collaboration and coaching with Kristine Carey of Brand Guide.

Limited to five attendees (brands) for focused and individual attention and learning.

Challenge Promise

You will create brand positioning and messaging that

connects with your consumer beyond your products.

• Member collaboration and motivation
• Great support directly with Kristine and other attendees
• Super value with best practices, tips, insights to build your brand
• Develop messaging that converts and helps create authentic connections
  

Four Weeks - 1 Hour Sessions Each

1. Define your Brand Vision and Values
2. Outline your mission and target audience
3. Personify your brands characteristics
4. Share your final brand positioning direction
   

Three Workbooks Help You Align Your Key Deliverables

1. Brand Guide_Recipe For A SuccessfulBrand_Workbook
1. Overview of the value of branding
2. Key questions to help you align your vision, values, mission, target audience, reasons to believe and brand characteristics
2. Brand Guide_Workbook_Target Audience
1. Outline key demographics and psychographics
2. Define your customers key identifiers
3. Brand-Archetype_Onesheets
1. Archetype definitions, key characteristics, example brands and color and font samples
2. Selection of archetype

Challenge Details

• 4-weeks
• 1 hour session each
• Zoom link will be provided
• Limited to five attendees (brands) for focused and individual attention and learning
• Workbooks will be provided digitally
• Dates and Time
• May 25 and June 1, 8, 15, 2023
• Time: 4-5pm MT