Defining Consistent and Authentic Branding and Storytelling
What is a Brand & The Branding Framework
Vision: Create your company inspiration, commitment, and purpose
Values: Aligning with four to five core values and principles that will shape company culture
Competitive Analysis: Identifying, investigating, and analyzing the competitive set and your category overall
Attracting Your Target Audience
Mission: Define what you do
Target Audience: Define how you attract your target audience
Reasons to Believe: Understand and develop business proof points that build trust
Brand Character: Discover a tone of voice and detail out the personality of your company
Setting your strategy, objectives and tactics
Leveraging your content
30/60/10 Content Strategy Rule
Where to post
Why authentic and consistent content is your goal
HI I'm Kristine and together with a collective of trusted partners I guide FoodPreneurs – CPG companies – in the startup and growth-stage who struggle with inconsistent brand messaging
and would like to find a clear path to spark a change in their communication strategy.
My approach is simple to help you build a smart strategy and communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
Brand Guide can help you launch your brand with consistent and authentic messaging capitalizing on your vision with captivating visuals.
Schedule a complimentary discovery call.