Home
Branding Workshop
FoodPreneur Launch
Foodpreneur E-Book
Free Resources
Brand Resources Store
Brand Guide Journal
Go To Market Program
All Categories - Kristine Carey Brand Guide
All
Workbooks
Workshop
Brandamentals Academy
E-Book
Buy now
Conducting a Competitive Analysis
Competitive Analysis is Key to Highlighting Your Brands White Space<br><br>Conducting a competitive analysis is a high priority for your business plan. Understanding the competitive set and researching the category provides strategic data points. Understand how your competitors message, what they are selling, promotions, relationships, and brand identity. By evaluating the competition you can create advantages and unique selling propositions that play up your strengths. Competitive research allows you to find the white space and problems to solve for your target audience. Look closely to what is happening with competitors, in your category and adjacent like-minded brands so you can see the path that is ahead of you.<br><br>Why Is This Deep Dive Important?<br><br>-Gets you out of your bubble - many times you start talking to yourself with no outside stimulus and that can send you down a rabbit hole that you didn’t need to check out<br>-Keeps you relevant and understanding the movement in your category and with the competition<br>-Allows you to see openings for new ideas and innovation - product development, customer service or messaging ideas.
$10.00
Buy now
Recipe for a Successful Brand Workshop: On-Demand
CONNECT WITH YOUR CONSUMERS BEYOND YOUR PRODUCTS!<br><br>Food and beverage companies looking to win consumers and build brand recognition are invited to virtually attend this on-demand workshop. <br><br>Hosted by marketing maven Kristine Carey, of Brand Guide and design expert Karyn Savory, of Sweet & Savory Designs. The Branding Workshop will help you identify your brand positioning with consistent and authentic messaging and visual design psychology.<br><br>The workshop is a pre-recorded session where you will learn how to connect with your consumer beyond your products. You will develop smart messaging and key visual cues that will help your brand stand out, cut through the clutter, amplify your brand promise and establish brand recall.
$100.00
Buy now
12 Key Archetypes - Brand Character Development
A strong brand is built on storytelling, trust, authenticity and connecting with your audience.<br><br>Archetypes represent fundamental human personalities, behaviors and motivations and are<br>collectively-inherited unconscious ideas, patterns of thought or images, that are universally<br>present in our minds.<br><br>A personality tied to your brand creates meaning and tells your audience how it relates to<br>their lifestyle. Just like a human interaction we are able to manage the meaning of a brand<br>through a common structure of stereotyping.<br><br>Included:<br>Archetype descriptions<br>Key characteristics<br>Brand/Company examples<br>Sample Colors<br>Sample Fonts
$20.00
Buy now
So You Want To Be A Foodpreneur E-Book
So You Want To Be A Foodpreneur: How To Get Started Building Your Food and Beverage Business. This E-Book is filled with insights, advice, planning and analysis guidance along with brand positioning steps to bring your brand to life. I top it off with a list of great resources for potential partners, industry news and data.<br><br>Table of Contents:<br>Foodpreneur Advice<br>Business Planning <br>Competitive Analysis<br>Target Audience<br>Retail Landscape<br>Market Overview <br>Sales Team <br>Sales Cycle <br>Contract Manufacturing<br>Brand Positioning<br>Startup Resources
$75.00
Buy now
VIP: How to Position Your Brand For Success With Consistent and Authentic Messaging
VIP = 1:1 Mentoring<br><br>Includes six modules:<br>- Why Branding is Important<br>- Company Vision<br>- Company Mission<br>- Reasons to Believe<br>- Brand Character<br>- Implementation<br>Live video instruction, examples, tutorials, PDF workbooks, and exercises<br>Total of 3-30 minute 1:1 Mentor calls during the six weeks<br>Limited to 10 VIP members<br>
$2,500.00
Buy now
Independent Study: How to Position Your Brand for success with Consistent and Authentic Messaging
Independent Study<br><br>Includes all six modules<br>- Why Branding is Important<br>- Company Vision<br>- Company Mission<br>- Reasons to Believe<br>- Brand Character<br>- Implementation<br>Live video instruction, examples, tutorials, PDF workbooks, and exercises<br>1-30 minute check-in call during the 6-week timeframe<br><br>
$1,500.00
0
Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Accept
Learn More