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12 Key Archetypes - Brand Character Development
$20.00
A strong brand is built on storytelling, trust, authenticity and connecting with your audience.
Archetypes represent fundamental human personalities, behaviors and motivations and are
collectively-inherited unconscious ideas, patterns of thought or images, that are universally
present in our minds.
A personality tied to your brand creates meaning and tells your audience how it relates to
their lifestyle. Just like a human interaction we are able to manage the meaning of a brand
through a common structure of stereotyping.
Included:
Archetype descriptions
Key characteristics
Brand/Company examples
Sample Colors
Sample Fonts
Archetypes represent fundamental human personalities, behaviors and motivations and are
collectively-inherited unconscious ideas, patterns of thought or images, that are universally
present in our minds.
A personality tied to your brand creates meaning and tells your audience how it relates to
their lifestyle. Just like a human interaction we are able to manage the meaning of a brand
through a common structure of stereotyping.
Included:
Archetype descriptions
Key characteristics
Brand/Company examples
Sample Colors
Sample Fonts
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