Independent Study: How to Position Your Brand for success with Consistent and Authentic Messaging

 MyFoodPreneur, The Greater Goods, Honey Rock Landing, Culinary Lab, Food Business Consulting, The Vivid Team, Space Food Sticks, Keef Brands, Wedderspoon Manuka Honey, MyChelle Dermaceuticals, Healthy Skoop, SW Basics, Original Sprout, Frontier Natural Brands, Mountainsmith, Sierra Designs, and Ultimate Direction.

University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

Metro Caring Food Access Sustainability and Innovation Committee.

Naturally Boulder Executive Forums Facilitator

Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

• Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

• Renewed brand narrative, logo, marketing materials, and website

• Updated packaging using one-of-a-kind commissioned art

• 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

• Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions

• Directing a skin care launch to include product development, production, US and International regulatory and packaging

• Constructed a strategic product plan related to food, wellness and personal care

• Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

• Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets

• Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers

• With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger

• Development of the innovative and category changing VISIA Complexion Analysis Program

• Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”

• Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.

• Development of packaging

"Kristine is a strategic thinker, methodic, analytical and most importantly is passionate about her work. Her work is always above and beyond client expectations. She has a knack for providing clear insights that help clients make crucial decisions for their business."

“I believe everyone has struggled to bring their dreams to life. I was having that kind of difficulty bringing my business Chef Yoda Foods to life before I started to work with Kristine. I had a whole bunch of ideas, images, and colors in my head but couldn't describe or draw what I really wanted. But once I started to work with Kristine, she asked the right questions from many different angles and took my ideas, images, words and colors from my head, and created a brilliant brand message with visuals.”

“I had the pleasure of working with Kristine while preparing Granny Lee's Extra Fluffy Pancake Mix for the marketplace. Before our first meeting, I was very nervous, as branding was like a foreign language to me. Kristine put me at ease immediately and made it easy for me to share my story and experiences with her so that she could help me shine through my brand. She translated my story, feelings, and beliefs into the perfect voice and personality that speaks of everything I love and hold dear.”

“Kristine was fantastic to work with as she helped us to codify our brand's beliefs. She juggled a difficult mandate as we executed a brand refresh that balanced attracting new mainstream consumers while staying true to our roots as one of the original cannabis edible companies. Her innate curiosity and previous CPG experience was crucial to the process and delivered an outcome that has been very well received by both consumers and our internal team."

“Wedderspoon has enjoyed a very successful relationship with Brand Guide. Kristine worked with our team to complete a full rebrand: from interviewing agencies to executing the rollout, to onboard our first PR agency and to lead the product development of our skin care line. We continue to partner with Kristine and in all projects, she has provided an important senior marketing level perspective of someone who has first-hand experience managing these projects and helping to bring the results to a higher level.”

Understanding the key components to great storytelling and connecting to your target consumer.

• Create and share your company inspiration, commitment, and purpose
• Define what you do, and your target audience 
• Develop business proof points that build trust
• Define your company personality

• Live your story
• Accelerate the trend - encourage trial
• Connect with digital content
• Influence the influencers
• Generate shelf presence
• Steward and omni channel program