Natural, outdoor and cannabis categories. Keef Brands, Wedderspoon Manuka Honey, Mychelle Dermaceuticals, Healthy Skoop, SW Basics, Original Sprout, Frontier Natural Brands, Mountainsmith, Sierra Designs, and Ultimate Directions.

University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

Metro Caring Food Access Sustainability and Innovation Committee.

Naturally Boulder Give-Back Committee Ambassador

Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

• Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

• Renewed brand narrative, logo, marketing materials, and website

• Updated packaging using one-of-a-kind commissioned art

• 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

• Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions

• Directing a skin care launch to include product development, production, US and International regulatory and packaging

• Constructed a strategic product plan related to food, wellness and personal care

• Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

• Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets

• Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers

• With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger

• Development of the innovative and category changing VISIA Complexion Analysis Program

• Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”

• Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.

• Development of packaging

“Kristine was fantastic to work with as she helped us to codify our brand's beliefs. She juggled a difficult mandate as we executed a brand refresh that balanced attracting new mainstream consumers while staying true to our roots as one of the original cannabis edible companies. Her innate curiosity and previous CPG experience was crucial to the process and delivered an outcome that has been very well received by both consumers and our internal team.

“Wedderspoon has enjoyed a very successful relationship with Brand Guide. Kristine worked with our team to complete a full rebrand: from interviewing agencies to executing the rollout, to onboard our first PR agency and to lead the product development of our skin care line. We continue to partner with Kristine and in all projects, she has provided an important senior marketing level perspective of someone who has first-hand experience managing these projects and helping to bring the results to a higher level.”

Let’s do a deep dive on the market, the competition and your strengths, weaknesses, opportunities and threats. We will align with goals and messaging and develop a communications strategy that brings your vision to life.

I look at your company's marketing plan very holistically. Key initiatives work together as a whole to engage with retailers and consumers.