Recipe for a Successful Brand Workshop: On-Demand

Recipe for a Successful Brand Workshop: On-Demand


Food and beverage companies looking to win consumers and build brand recognition are invited to virtually attend this on-demand workshop.

Hosted by marketing maven Kristine Carey, of Brand Guide and design expert Karyn Savory, of Sweet & Savory Designs. The Branding Workshop will help you identify your brand positioning with consistent and authentic messaging and visual design psychology.

The workshop is a pre-recorded session where you will learn how to connect with your consumer beyond your products. You will develop smart messaging and key visual cues that will help your brand stand out, cut through the clutter, amplify your brand promise and establish brand recall.
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Workshop Highlights

  • Understanding the key components to great storytelling and connecting to your target audience
  • Vision: Create and share your company inspiration, commitment, and purpose with a strong roadmap
  • Mission: Define what you do and how you attract your target audience
  • Reasons to Believe: Understand and develop business proof points that build trust
  • Brand Character: Discover a tone of voice and detail out the personality of your company
  • Design Psychology : Embrace your brand personality through the use of color, typography, and aesthetics
  • Lots of examples for clear understanding of brand development

Four Workbooks Help You Align Your Key Deliverables

  1. Brand Guide_Recipe For A SuccessfulBrand_Workbook
    • Overview of the value of branding
    • Key questions to help you align your vision, values, mission, target audience, reasons to believe and brand characteristics
  2. Brand-Archetype_Onesheets
    • Archetype definitions, key characteristics, example brands and color and font samples
  3. SSD_BRAND-VISUALS_Worksheet
    • Highlights for developing your companies brand visuals
    • Color overview chart with direction of influence

Workshop Goals

Brand positioning creates clarity and guidance around what you do and for who you serve. It also defines to your target consumer why you are the best company for them and gives them reasons to believe in you and your products. Creating a consistent brand personality will help you connect with your customers and connection builds engagement, conversion, loyalty, and ultimately advocacy.