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    Food and Beverage

    Branding and Communications Guided Path

  • Who I Am

    Kristine Carey - Brand Guide

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    Brand Strategy for Food & Beverage Companies

    Driving thought leadership and co-creating authentic brand positioning for fan engagement and brand awareness.

    Hi, I am Kristine and I help Foodpreneurs in the start-up and growth-stage who are struggling with inconsistent messaging and the execution of that messaging and would like to find a clear path to spark a change in their communication strategy.

     

    What separates my experience from other branding consultants is my approach to enable entrepreneurs with a smart communications plan that takes into account the stage of your business. I believe in your passion and bring the energy and drive to deliver a plan of action for brand strategy, and engaging storytelling.
     

  • Brand Guide

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    Mentor & Advisor

    University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

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    Committee Member & Volunteer

    Metro Caring Food Access Sustainability and Innovation Committee.

     

    Naturally Boulder Executive Forums Facilitator

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    Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

  • Success Stories

    Helping Brands Build Programs to Drive Awareness

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    Vitality in Harmony

    Challenge: Launch a new Asian frozen entree - Pearl Crescent. Outline unique brand strategy to include innovative packaging.

    • Market Research & Competitive Analysis
    • Brand Name Development
    • Brand Positioning
    • Tagline Development
    • Messaging; Voice and Product
    • Logo & Iconography
    • Packaging Design and Development
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    Certified Naturally Grown Farm

    • Challenge: Create a refreshed and consistent brand voice, new logo and develop added-value product packaging
    • "We came to Kristine with a grand vision but no products or experience. She wrangled our big ideas into marketable goods. Best of all, through this process, she grew our vision rather than forcing compromises. She jumped in to do the work that needed to be done and was respectful of startup costs, helping us make strategic decisions about spending." Leslie Barrett, Honey Rock Landing
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    Cannabis Beverages

    • Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

    • Renewed brand narrative, logo, marketing materials, and website

    • Updated packaging using one-of-a-kind commissioned art

    • 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

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    Manuka Honey

    • Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions

    • Directing a skin care launch to include product development, production, US and International regulatory and packaging

    • Constructed a strategic product plan related to food, wellness and personal care

    • Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

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    Healthy Skoop

    Organic Powdered Nutrition Drink

    • Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets

    • Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers

    • With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger

     

     

     

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    Naturally Effective Skin Care

    • Development of the innovative and category changing VISIA Complexion Analysis Program

    • Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”

    • Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.

    • Development of packaging

  • What They Are Saying

    Brand Experience

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    Karim Marrouch

    Market Launch Strategist, The Greater Goods

    "Kristine is a strategic thinker, methodic, analytical and most importantly is passionate about her work. Her work is always above and beyond client expectations. She has a knack for providing clear insights that help clients make crucial decisions for their business."

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    Ikumi Yoda

    Co-Founder Chef Kaz

    “I believe everyone has struggled to bring their dreams to life. I was having that kind of difficulty bringing my business Chef Yoda Foods to life before I started to work with Kristine. I had a whole bunch of ideas, images, and colors in my head but couldn't describe or draw what I really wanted. But once I started to work with Kristine, she asked the right questions from many different angles and took my ideas, images, words and colors from my head, and created a brilliant brand message with visuals.”