University of Colorado Leeds School of Business New Venture Launch, Canopy Boulder Accelerator, Telluride Venture Accelerator.

Metro Caring Food Access Sustainability and Innovation Committee.

Naturally Boulder Executive Forums Facilitator

Online business, branding, and communications course to help startup and emerging brands build consistent messaging across their business.

• Challenge: Create a refreshed and consistent brand voice, new logo and develop added-value product packaging

• "We came to Kristine with a grand vision but no products or experience. She wrangled our big ideas into marketable goods. Best of all, through this process, she grew our vision rather than forcing compromises. She jumped in to do the work that needed to be done and was respectful of startup costs, helping us make strategic decisions about spending." Leslie Barrett, Honey Rock Landing

• Development of Fundamentals of Brand Vision through workshops for Vision, RTB's, Mission, Brand Identity

• Renewed brand narrative, logo, marketing materials, and website

• Updated packaging using one-of-a-kind commissioned art

• 2020 communications plan with detailed tactics for PR, social media, influencers, digital and social consumption licensing

• Development of a $250K PR strategy, focused on enhancing brand voice through thought leadership, media relationships, influencers and social media power promotions

• Directing a skin care launch to include product development, production, US and International regulatory and packaging

• Constructed a strategic product plan related to food, wellness and personal care

• Executed an Attitude and Usage consumer study to determine drivers and growth potential of the Honey Category.

• Healthy Skoop transition from a direct to consumer MLM business model to entering a crowded powdered nutrition category in conventional and natural grocery markets

• Skoop started with a local Colorado roll out integrating new approachable packaging and quickly gained market share with the number #1 greens sku and #3 protein sku at King Soopers

• With local success and strategy gained momentum and consumer acceptance for a national roll out in 2017 with Kroger

• Development of the innovative and category changing VISIA Complexion Analysis Program

• Successfully drove the creative development of girlfriend inspired campaign “Hello Beautiful”

• Full integration into all tactics across the brand from retailer programs, direct to consumer, social, video, etc.

• Development of packaging

“I believe everyone has struggled to bring their dreams to life. I was having that kind of difficulty bringing my business Chef Yoda Foods to life before I started to work with Kristine. I had a whole bunch of ideas, images, and colors in my head but couldn't describe or draw what I really wanted. But once I started to work with Kristine, she asked the right questions from many different angles and took my ideas, images, words and colors from my head, and created a brilliant brand message with visuals.”

“Kristine was fantastic to work with as she helped us to codify our brand's beliefs. She juggled a difficult mandate as we executed a brand refresh that balanced attracting new mainstream consumers while staying true to our roots as one of the original cannabis edible companies. Her innate curiosity and previous CPG experience was crucial to the process and delivered an outcome that has been very well received by both consumers and our internal team."

“Wedderspoon has enjoyed a very successful relationship with Brand Guide. Kristine worked with our team to complete a full rebrand: from interviewing agencies to executing the rollout, to onboard our first PR agency and to lead the product development of our skin care line. We continue to partner with Kristine and in all projects, she has provided an important senior marketing level perspective of someone who has first-hand experience managing these projects and helping to bring the results to a higher level.”

Understanding the key components to great storytelling and connecting to your target consumer.

• Create and share your company inspiration, commitment, and purpose
• Define what you do, and your target audience 
• Develop business proof points that build trust
• Define your company personality

• Live your story
• Accelerate the trend - encourage trial
• Connect with digital content
• Influence the influencers
• Generate shelf presence
• Steward and omni channel program